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This Shoe Brand Is Making Mondays Suck Less

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It’s Sunday around 8 p.m. and your weekend high swiftly plummets into a spiral of anxieties about the day to come, starting with the tower of work you walked ran out on at 4:59 p.m. Friday. Sick of the Sunday Scaries, the people behind buzzy luxury shoe startup M.Gemi are giving fashion lovers something to actually look forward to at the start of the week. Namely, the release of at least one heart-stopping new shoe style every single Monday.

Peep the site now and you’ll scroll through sapphire-velvet smoking slippers; the almond-toe, stacked-heel bootie of your dreams; and the holy grail of sleek nude pumps. Basically, they’re beautifully made designs you want to wear this second but aren’t so trendy that you’ll be over them in three months. "Unlike most companies who focus on seasons, it’s all one continuous season at M.Gemi," says president, Cheryl Kaplan, of the brand's weekly offerings. "Too often, we’ve gone shopping for sandals in July only to find fall boots in every store. Our design and merchandising teams are in constant product development mode."

In addition to its constantly refreshed product lineup, the company's partnerships with specialty factories in Italy — where its shoes are handmade — have allowed it to sell directly to consumers. Translation: The insane markups that keep other high-end designers' wares on our “someday” Pinterest boards don't apply. So it's no surprise that in the seven months since its launch, M.Gemi has caught the attention of major media outlets like Fast Company and Business Insider, as well as shoe obsessives and fashion insiders.

Ahead, get an exclusive sneak peek of one of the four new styles launching December 7 at 10 a.m. (conveniently during your coffee break, right?), along with some of our faves that you can buy right now. Being stuck in front of a computer after an epic weekend just got way more exciting.


The easiest way to escape the Monday blues? Getting your hands on these glossy red beauties.

The Micino, available December 7 at M.Gemi.

A durable sole and lightly padded insole mean you can walk around all day in these. Plus, you'll rarely ever have to lace 'em up thanks to a hidden side zipper.

These instantly up the style factor of any outfit. Bonus points for the better-than-basic color.

Try not to feel like Cinderella in these — albeit a far more modern, empowered version of her.

Even your legs will love the stretch panel on these keepers. Scuba elastic comfortably accommodates a wide range of calf sizes, and has an added slimming effect.

Proof that suede and fringe can be so much more sophisticated than how they're repped on the festival grounds.

We've got two words for you: Hidden Velcro. Perfection.

These are far from your dad's loafers, even if they were made by hand in a prestigious men's shoe factory.

Clean, minimal lines and a playful tassel make these the best of both worlds.

PSA: Glitter is the best neutral. Also, we're down with any smoking slipper that makes us feel like we're gazing at the galaxy.

Think you don't have the feet for strappy or pointy pumps? The adjustable straps on this style make them ideal for both narrow and wider hooves.

These Chelsea boots gone wild will give your everyday black booties a serious run for their money.



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