
“Global ambassadorships are a bit overused and not too exciting,” Hilfiger told The New York Times(in a super-snarky article on the collab). The collection will be inspired by Hadid's "style, her sense, her social media presence as the top supermodel in the world today," according to The Times.
And the brand apparently didn't simply slap the model's name on clothing tags (although Hadid already excitedly shared a picture of that): Gigi had a hand in designing the items in the capsule collection, which will include sportswear, shoes, accessories, as well as a fragrance. "I think our collection celebrates the iconic Tommy lifestyle and mixes hippy-chic with sporty and tomboy styles," Hadid told WWD. "There’s something everyone can relate to.” You'll have to wait to get ahold of the threads, though; the line will drop in fall 2016.
Hadid will also star in ad campaigns for Hilfiger's main collection as well as the designer's footwear, watches, and a yet-unnamed fragrance; those campaigns are slated to drop next fall, concurrent with the debut of the model's capsule collection. As for pricing, no word yet on what you'll be shelling out to score a piece (or two) of Gigi by Tommy Hilfiger.
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